Sector · Media

Your AI drafts the first cut of the story.

It pulls your notes and source material into a first draft, files new assets so people can actually find them again, and checks copy against your style guide. Self-hosted CMS and DAM remove per-seat design tool costs.

What your AI would do in Media.

Concrete jobs an AI operating system set up around your business could take on, including the ones that catch a problem before it lands on your desk.

01

Drafts the first cut of a story or newsletter from your notes and source material.

02

Tags and files new assets into your library so the next person can actually find them.

03

Checks a piece against your style guide and flags what needs a look before it goes out.

04

Flags a syndication or licence expiring before it's used past the date you're allowed to run it.

About

 

About half.

of South Africa's journalism workforce is gone: an estimated 10,000 in 2008 fell to about 5,000 in 2018

Wits Centre for Journalism, State of the Newsroom, 2024

What your AI does about it:

It drafts the first cut from your notes, files new assets where the next person can find them, and checks copy against your style guide.

Imagine it. Here it is.

See it work.

A short, fictional scenario. Watch the AI handle it end to end.

Editorial desk: Cape Weekly (fictional)
● Reporter's notes: Council approves new cycle lane budget, R12m, construction starts Q1. Quotes from two councillors attached.

Cape Weekly is made up. Watch the AI draft a story from a reporter's notes.

Read what happens

Reporter's notes: Council approves new cycle lane budget, R12m, construction starts Q1. Quotes from two councillors attached. Checking the style guide for headline conventions and past council coverage Past coverage: 3 related stories this year, standard length 400-500 words Drafted a 450-word piece with both councillor quotes and a link to the earlier cycle lane stories. Sent: Headline: Council green-lights R12m cycle lane, work starts Q1. Draft body attached, both quotes placed, style guide checked. You choose. Send to the editor: Sent to the editor's queue with the style-guide check attached. Nothing publishes without sign-off. Hold for another read: Saved as a draft, not sent yet.

R 170K

Typical annual licence spend

Across 7 common media tools

R 153K

Recoverable each year

After self-hosted OSS migration

3

Sector pain points we cover

From licensing to compliance to access control

The media stack, on the books

Tap a tool. See the open-source swap and the saving.

Bars show what the typical media firm spends annually on each licence. The sage portion is what the hosted open-source equivalent costs.

Typical Media stack

7 tools · R 170K/yr in licences

● Migrate to OSS · save 90%
Proprietary
Hosted OSS

Replace

Bynder

Media / DAM · R 66K per year

With

ResourceSpace

Self-hosted on your infra

Annual savings

R 59K

After hosting · approx 90% reduction

See migration brief →

Current annual spend

R 170K

Estimated OSS hosting

R 17K

Annual savings

R 153K

Tap any tool to see the open-source replacement and the per-tool saving

Where media time and money leak

What we hear on every media discovery call.

01

Hours lost tagging and hunting for assets

Finding last month's shoot in a shared drive eats more time than the shoot itself took. An AI tags and files new assets as they come in.

02

Adobe Creative Cloud per-seat across the team

Editorial, design, video and social all need a licence. A team of 10 on the full suite is a six-figure annual bill.

03

CMS lock-in and migration cost

Years of content trapped in a proprietary schema. Self-hosted WordPress or Ghost export cleanly because the formats are open.

How we handle the media edges

The sector-specific things we get right.

01 · Concern

POPIA for reader and subscriber data

Newsletters, paywalls, comment systems. Every subscription is personal information under POPIA.

02 · Concern

ECTA for digital contracts and ads

Advertising terms, syndication deals, creator contracts. We configure digital contract workflows that meet ECTA.

03 · Concern

Copyright and licence tracking

Stock imagery, music licences, syndication rights. Self-hosted DAM makes rights management visible and auditable.

What we bring to a media engagement

The services your sector usually starts with.

Now it's real.

Four things stay true, whatever we build for you.

  • Your hardware or ours

    On your server, on ours, or on a machine in your office running an open model. Your call.

  • A person approves what matters

    Payments, deletions and anything going to a client wait for a yes from you or someone you choose.

  • Every action logged

    You can see what it read, what it did and why, for every task.

  • Built with POPIA in mind

    We set it up the way we set up any system that handles personal information, with the same care our compliance work gets.

Questions people ask

Does the AI publish anything without an editor?

No, it drafts and files against the style guide. An editor still signs off before anything goes live.

How does self-hosted DAM help with rights management?

Stock imagery, music licences and syndication rights become visible and auditable instead of scattered across email threads.

Will we lose our content history moving off a proprietary CMS?

No, WordPress and Ghost use open formats, so your archive exports cleanly.

Does this cover ECTA requirements for digital ad contracts?

Yes, we configure digital contract workflows for advertising and syndication deals to meet ECTA.

Your numbers, not the industry average. Free audit, on us.

Send your licence list. We'll map it to what an AI and open source could take off your plate, and quote a migration window.