We build people and businesses
their own AI operating system,
and we still do the IT.
We started in 2022 because we got tired of watching businesses pay for tools nobody used, sold by partners who took a cut every year.
These days the work is building the AI that runs your week, and the security, compliance and infrastructure that sit underneath it.
Seven beliefs the firm is built on.
You should own what runs your business.
If an AI reads your email, touches your books, or talks to your customers, you should be able to host it, audit it, and take every byte of data with you the day you leave.
No lock-in, on the model or the vendor.
Claude, GPT, Gemini, Grok, or an open model on your own hardware. You choose, and you can switch later without losing your work or starting over.
The senior is on the keyboard.
The person in your first meeting is the person on your project. Same name on every email, every commit, every invoice.
The advice answers to you.
Every recommendation is on the merits, judged against your situation. The income flows in one direction: from the client we serve.
Everything in writing.
Every build starts with a plan you can read, share, and push back on. Every assessment ends with a document. The work is yours.
Fixed-price phases. Savings are yours.
Each phase has a number agreed up front. If we finish early, the money stays in your account. If we run long, that is on us.
Truth before comfort.
If your plan is wrong, we will say so on the first call. If we are the wrong firm for the job, we will say that too. Saving the relationship beats winning the project.
A letter from the founder
Sybrand de Kock · Founder · South Africa
Istarted this firm in 2022 after one too many conversations where a business owner showed me a quote for a six-figure software renewal. Tools they were using maybe a third of. The quote came from an IT partner who took a cut on every cent.
I'd been inside that machine for a decade. I knew exactly what those vendors were doing, and how easy it was for them to keep doing it. The buyer didn't have the technical depth to push back. The partner was paid not to.
So I built the other side. Small. Boring on the surface. Allergic to the playbook that got us here. The kind of firm I wish those business owners had been able to call before the renewal letter landed on their desk.
This is still the firm. Most of the work now is building people and businesses their own AI operating system, set up around how they actually work, with the security, compliance and infrastructure it needs sitting underneath it.
If you remember one thing from this site, remember this: we get paid to tell you the truth. The day we stop doing that, we deserve to lose you.
Sybrand
Sybrand de Kock · Founder & Principal
The contract
What you can hold us to.
Six commitments we put in every engagement letter. If we ever break one, you have the right to walk.
- 01
We build what we recommend. The AI, the connectors, and the server, we set up and run ourselves.
- 02
We scope to your budget. If a spend isn't worth it, we say so before you ask.
- 03
We stay after go-live. Post-launch support is part of the engagement, included from the start.
- 04
We sell what we know. Outside our depth, we hand you to a specialist who handles it.
- 05
Retainers are renewed in writing each month, after the work proves it.
- 06
Your data leaves our systems when you do. The exit clause sits in plain view, written in your favour.
Sybrand de Kock
Founder · For Imbertech